Company Name: Spot Cleaning Company
Provides:
A solution for cleaning up messes that is so efficient and effective
that it removes every trace of the mess in a fraction of the time as
other similar cleaning solutions.
Target Audience: 20 - 40 age group with little time or patience when it comes to having to clean up messes.
Slogan: “Clean up the mess”
The
intentions of this advertisement is to sell a cleaning solution to the
target demographic and differentiate the Spot Cleaning Company from
other companies who sell similar solutions.
This
advertisement targets its audience with strong visuals and sound that
grabs their attention and leaves a lasting impression in their minds, so
that the next time they need a cleaning solution the Spot Cleaning
Company advertisement will instantly spring to mind.
The
advertisement shows coke, paint, wood shavings, PVA glue and paper
being spilt, spurted, dropped and mixed together on a white backdrop to
the sound of classical music, and the video has a dirty quality feel to
it which gives it an arty feel and further enhances the mess making. The
final scene of a clean white backdrop with only the company slogan and
the type of product on offer is cut to quickly with the music being cut
off.
The
idea of cutting to the white backdrop so abruptly is to show the
audience that the Spot Cleaning Company’s cleaning solution is so
efficient and effective that it cleans up a big mess in no time at all,
and leaving no evidence that there was ever a mess there.
Will Duncan, Kezia Paige Sinclare, Ben Smith
